In the modern business world, success is no longer defined only by professional knowledge or experience. The ability to build a strong and authentic personal brand has become one of the key drivers of leadership, influence, and career growth. Understanding how others perceive you, how you present your story, and how you align your strengths with organizational goals can determine not just individual progress but also broader professional impact.
On October 8, 2025, Baku will host a workshop that directly addresses this need. “Building a Personal Brand with Purpose & Impact” will be conducted for the first time at Fairmont Baku, Flame Towers, organized by Azerbaijan HR Institute. The session brings together two experts in their fields Leyla Novruz, Success & Career Coach, and Agata Hadzic, Style Coach – who will guide participants through the process of creating a personal brand that combines strategy, storytelling, and style.
The event will help professionals go beyond surface impressions and develop a brand that reflects their purpose and vision. Participants will discover how to increase visibility and credibility while shaping a career path that inspires trust and recognition. With today’s fast-changing business landscape, such skills are no longer optional – they are essential for anyone aspiring to make an impact.
The workshop will be delivered in Azerbaijani and English, and participation is open to professionals from all fields who are ready to take ownership of their career journey.
